What TV commercials do you love to hate?
As a Realtor®, I have a strict Code of Ethics that I must follow. Among the many Articles are these two.
Article 12
REALTORS® shall be honest and truthful in their real estate
communications and shall present a true picture in their advertising,
marketing, and other representations.
and
Article 15
REALTORS® shall not knowingly or recklessly make false or misleading
statements about competitors, their businesses, or their business
practices.
I see and hear so many TV and radio commercials that make my skin crawl that I just had to make a few statements.
"If you buy a home with me today, I can save you THOUSANDS Mohr than you can anywhere else". Or how about "We used Gary's services as a Realtor® and we saved $7,000". Maybe you would like a "Unique way to save 30% on your utility bills...just buy a house with me today only". I could always state that "Oops, we listed twice too many houses and we must get them sold by this weekend before the boss finds out".
There are all kinds of ads that get your attention, but most people will admit to hating them. Bob Rohrrrrrrrman, Halo Kahlo, Cheeeaaapter 13, they all get your attention and you remember them; that is good marketing. What gets my gall is not a single one of them are "...honest and (completely) truthful...in their communications..."
It's hot out there, you need a new home today.